‘YOUR voice makes a difference’: Coca-Cola takes a ‘pause’ on woke initiatives after BIG boycott

'YOUR voice makes a difference': Coca-Cola takes a 'pause' on woke initiatives after BIG boycott

Earlier this year, Coca-Cola became the poster child for how a corporation could shove leftist ideologies onto its consumers. The company suspended advertising on Facebook in a push to censor former President Donald Trump, published a manifesto about racial equity, and demanded all legal teams working for Coke meet certain diversity quotas.

But now, after Trump, Sen. Ted Cruz (R-Tx.), Sen. Rand Paul (R-Ky.), and many other conservative voices called for a boycott of the company’s products, Coca-Cola appears to be shifting directions.

The Washington Examiner reported that the company issued a conciliatory statement after conspicuously failing to appear on a published list of hundreds of corporations and individuals that signed a statement denouncing the Georgia voting bill.

« We believe the best way to make progress now is for everyone to come together and listen respectfully, share concerns, and collaborate on a path forward. We remained open and productive conversations with advocacy groups and lawmakers who may have differing views, » the company said. « It’s time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy. »

Then last week, Coca-Cola Co.’s new general counsel, Monica Howard Douglas, told members of the company’s global legal team that the diversity initiative announced by her predecessor, Bradley Gayton, is « taking a pause for now. » Gayton resigned unexpectedly from the position on April 21, after only eight months on the job, to serve as a strategic consultant to Chairman and CEO James Quincey.

« Why is Coca-Cola ‘taking a pause’ on all of these? Because you have been standing up, » Glenn Beck said on the radio program Monday. « You and others have been standing up. Your voice, it’s the power of one. Your voice makes a difference. »

Watch the video below to hear more form Glenn:

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