Museum invites women ‘of all shapes and sizes’ to send in photos of their BUM

A Singaporean museum is calling for women to submit snaps of their imperfect bums as part of an online project to counter the

Singapore Museum invites women ‘of all shapes and sizes’ to submit photos of their bottoms to exhibition that challenges the ‘demure’ image of local women made famous by Singapore Airlines cabin crew

  • Artist Amanda Heng is inviting women to take part in her Singirl Online Project
  • Working in collaboration with the Singapore Museum of Art on the exhibition 
  • Shared Instagram post which asked for ‘butticipation’ from Sinaporean women

A Singaporean museum is calling for women to submit snaps of their imperfect bums as part of an online project to counter the ‘demure’ stereotype of local women projected by flight attendants employed by Singapore Airlines.

In collaboration with Singapore Art Museum (SAM), artist Amanda Heng is ‘inviting women of all shapes and shades to join the Singirl Online Project’.

The museum shared an Instagram post online yesterday revealing their plan and requesting for the ‘butticipation’ from Singaporean women.

They wrote: ‘Utilising the posterior, artist Amanda Heng puts forth a playful and defiant counterpoint to the ‘Singapore Girl’ – a demure image of the Singapore Airlines stewardess which grew to become a uniquely Singapore icon and standard for feminine identity. ‘

A Singaporean museum is calling for women to submit snaps of their imperfect bums as part of an online project to counter the 'demure' stereotype of local women projected by flight attendants employed by Singapore Airlines (pictured)

A Singaporean museum is calling for women to submit snaps of their imperfect bums as part of an online project to counter the ‘demure’ stereotype of local women projected by flight attendants employed by Singapore Airlines (pictured) 

Heng wants to counter the ‘demure image’ of Singapore Airlines flight attendants that she believes is marketed by the company around the world.

The caption continued: ‘How does this challenge mainstream perceptions of gender and national identity?

‘Contribute to the artwork collection at SAM’s latest exhibition, Wikicliki, on view from now until 11 July 2021 at National Gallery Singapore.’

Alongside the lengthy caption were several photographs of women’s bums with the word SinGirl printed across. 

In collaboration with Singapore Art Museum (SAM), artist Amanda Heng is 'inviting women of all shapes and shades to join the Singirl Online Project' (pictured, the museum)

In collaboration with Singapore Art Museum (SAM), artist Amanda Heng is ‘inviting women of all shapes and shades to join the Singirl Online Project’ (pictured, the museum) 

The museum shared an Instagram post online yesterday revealing their plan and requesting for the 'butticipation' from Singaporean women

The museum shared an Instagram post online yesterday revealing their plan and requesting for the ‘butticipation’ from Singaporean women

Participants can take snaps of their behinds at a photo booth at the National Gallery and the images will be added to Heng’s database.

The online project is part of a larger initiative by SAM called Wikicliki featuring five other artists, Charles Lim Yi Yong, Bani Haykal, Debbie Ding, Heman Chong, and Chua Chye Teck.

Amanda is a female contemporary artist, curator and speaker from Singapore, who works on contemporary art exhibitions, performance, forums, workshops and art interventions. 

She studied in London at Central St Martins School of Art and Design, before moving back to Singapore.   

Participants can take snaps of their behinds at a photo booth at the National Gallery and the images will be added to Heng's database (pictured, some of the images)

Participants can take snaps of their behinds at a photo booth at the National Gallery and the images will be added to Heng’s database (pictured, some of the images) 

Meanwhile Singapore Airlines is often considered the world’s most luxurious airline.

Cabin crew expected to adhere to extremely strict standards, in order to maintain the airline’s luxurious image.

Female members must do their hair and makeup according to exact styles laid out by bosses – who even tell them when they can cut their hair.

Female members of crew for Singapore Airlines must do their hair and makeup according to exact styles laid out by bosses - who even tell them when they can cut their hair

Female members of crew for Singapore Airlines must do their hair and makeup according to exact styles laid out by bosses – who even tell them when they can cut their hair

They also expected to quickly return to their trim figures after having a baby.

Speaking in a 2018 Channel 4 documentary on the airline, Juat Fang Foo, cabin crew training manager for Singapore Airlines said: ‘We do have a returning mothers scheme, but of course when they come back they must be able to fit into the uniform because I think that would be the expectation of the customer.

‘If they don’t they would have to lose the weight. The men will be able to stay on, they don’t have to worry about putting on weight after childbirth.’

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